Over the next fifteen years, Holly operated Executive Catering along with two successful restaurants in the Atlanta market. Following her restaurant and catering years, Holly served as Director of Marketing for Wine South, the premier consumer wine festival in the Southeast. Also, Holly was the Advertising Director for Restaurant Forum, the Official Magazine of the Georgia Restaurant Association. As founder & executive director of the Green Foodservice Alliance, an affiliate of the Georgia Restaurant Association, Holly served as the catalyst for creating and implementing sustainable practices in the foodservice industry, the second largest private sector industry in the nation.
Holly utilizes the extensive business skills developed during her profound professional path to take action and make a difference through Elemental Impact and other projects.